My Services
01
Narrative &
Positioning
Clarify what makes your company, leadership, product, or perspective matter — and how to communicate it consistently across channels.
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Messaging frameworks
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Founder positioning
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Brand narrative
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Content pillars + playbooks
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Innovative strategic platforms
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Breakthrough audiences + ICPs
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Thought leadership + executive comms
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AI/GEO visibility strategy
02
Visibility & Growth Communications
Build credibility, attention, and momentum through integrated communications strategies designed for modern discovery.
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Content ecosystems
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PR & earned media
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Executive LinkedIn strategy
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Podcast + speaking visibility
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Newsrooms & editorial planning
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Partner and launch communications
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Website strategy + execution
03
Strategic Communications & Execution
Embedded support for organizations navigating growth, change, launches, transformation, or high-visibility initiatives.
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Fractional communications leadership
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Cross-functional alignment
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Internal communications
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Modern workforce engagement
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All-hands playbooks
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Event programming
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M&A/change communications
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New business proposal support
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Go-to-market collaboration
Broad Range of Feedback Across a Broader Range of Work
I sit at the intersection of strategy, communications, storytelling, and execution — often stepping in when companies need more than a traditional marketing consultant, PR lead, or agency partner. I'm comfortable starting with ambiguity and building from zero-to-one.
My early background in theatre, hospitality, account service, and project management shapes how I work today: thoughtful about every word and experience, attentive to details, and deeply focused on how people feel across every touchpoint. I believe strong communications should not only inform, but connect, align, and leave a lasting impression.
From foundational brand and content pillar building to landing the right data and stories with the most fitting audiences, I help organizations earn opportunities and turn scattered signals into clear momentum.
Let's reach for yours.
What They're Saying...
“Rachel knows how to translate complex ideas — including AI products and rollouts — into messaging that inspires, aligns, and drives momentum.”
Michelle, Director, AI Enablement
“...a truly collaborative partner and someone who consistently brought people together to work toward solutions that advanced our business goals...”
Marlene, EVP, People Strategy
Sarah, Hotel Tech & Distribution
“Rachel was instrumental in building the processes and procedures for the department.”
Wendy, CEO, Public Relations
“Her creativity showed up in practical, effective solutions that delivered real results.”
“Rachel combines high-level strategic thinking with hands-on execution...Beyond brand strategy, Rachel played a key role in securing meaningful PR coverage, including repeat features in Forbes. I would highly recommend her to any organization looking to sharpen its brand, amplify its voice, and drive real visibility.”
Ariel, CEO, Technology Start-up
Ready to Reach Further?
Reach Out to Begin the Journey
Reach Every Day is the consulting practice of Rachel Hancock — a communications and marketing leader with 20+ years of experience helping companies clarify positioning, launch ideas, elevate executive and brand visibility, align teams, and create momentum across owned, earned, digital, and experiential channels. Rachel functions as a sole fractional marketing communications practitioner or can orchestrate cross-functional resources as needed to deliver broader initiatives.
Let's connect.